Dan Smith

Industry expert

 Dan Smith

Dan Smith

Gowling WLG , director & head of advertising law UK

As head of Gowling WLG's advertising law team, Dan Smith uses years of experience working with household name retailers and some of the world's biggest brands, to help smooth the process; clearing marketing materials and shaping agency, sponsorship and ad tech deals so that they meet creative and commercial objectives, while minimising risk.

He is an expert in retail marketing, regularly advising on everything from price promotional strategy to ratings and reviews. In digital media, he is at the cutting edge – advising advertisers on their influencer marketing policies and template contracts and helping them to exploit opportunities (and avoid brand damage) in social media.

Dan's in-depth knowledge of the industry and his ability to provide clear, no-nonsense recommendations, within even the tightest creative or print deadlines, make him the person to call with any advertising, marketing, sponsorship or media query. Dan was recognised in the prestigious Acritas Stars database as a 'star lawyer' in both 2017 and 2018.

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