Louise is a retail and consumer industries specialist having worked in-house and agency side advising a number of household brands including Asda, Debenhams Group, Under Armour, notonthehighstreet.com, Coca Cola, and L’Oreal.

She has experience navigating clients through major crisis moments such as the horsemeat scandal, Rana Plaza tragedy, a recent high-profile Panorama expose and a cyber breach at a FTSE listed business.

Ultimately focused on the protection and promotion of brand reputations, she advises Boards on multi-stakeholder communications strategies, including transformation plans, leadership changes, M&A and major financial calendar moments.