Muktar Mahama has nearly 15 years of experience across startups and large-scale retailers, and he brings deep expertise in driving digital innovation and creating seamless, customer-focused experiences.

At Very, Mahama leads the digital product strategy, shaping the future of online retail for over four million customers. Before this, he made a significant impact at Tesco and Pets at Home, enhancing digital experiences and delivering meaningful change for customers & colleagues. Mahama's journey reflects his passion and commitment to creating experiences that truly make a difference for customers & colleagues.