Ben Exall is Group Chief Digital & Marketing Officer at CDS Superstores, the fast-growing retail group behind The Range, Wilko, Homebase and Bathstore. As a member of the executive team, he leads the customer, digital, technology and marketing functions across the retail brands that combined, generate more than £1.7bn in annual revenue and operate over 300 stores across the UK and Ireland. 

Exall has built a reputation for driving large-scale digital transformation, accelerating omnichannel growth and delivering customer-focused innovation at pace. He is responsible for shaping the digital and customer strategy across the CDS portfolio, leading investment in ecommerce, marketplaces, customer experience, marketing, data, AI-powered technology and digital product development to support the group's ambitious growth plans.

Prior to joining CDS Superstores in 2023, Exall served as Digital & Marketing Director and Executive Board member at Wilko, where he led the retailer's digital, fulfilment, aftercare, marketing and corporate communications functions during one of the most significant periods in its history. He previously held senior leadership roles at Home Retail Group.