Nicola is commercial content director at Retail Week and leads the brand’s growing content marketing arm Connect. She has 19 years’ experience as a business journalist under her belt and has held positions such as news editor and content editor during her time at Retail Week.

Nicola enjoys speaking at events and is a thought leader on retail trends, helping to devise intelligent and timely content marketing campaigns for companies such as Amazon, Alibaba, Lloyds Bank, Paypal, Pinterest, Snap, Vimeo and Workday.