Simon Ellis is Head of AI Transformation and Enterprise Architecture at Pets at Home, where he leads enterprise technology strategy, innovation, and the adoption of generative and agentic AI across retail, veterinary and corporate functions. Since joining in 2020, Ellis has been at the forefront of modernising the organisation’s technology landscape. He has shaped the group’s architecture, data and platform strategy to enable scalable innovation, while leading major initiatives including the enterprise Copilot rollout, agent-led customer and colleague experiences, and AI-enabled clinical support across the veterinary business.

Ellis' work focuses on turning emerging technologies into practical, real-world outcomes. He is recognised for bridging the gap between strategy and execution. Helping organisations move from experimentation with AI to governed, measurable and enterprise-wide impact. A regular speaker and writer, Ellis shares perspectives on agentic commerce, the future of intelligent enterprises, and how businesses can harness AI to drive meaningful transformation at scale.