Selina Butterfield-Mashoofi is Chief Finance, Technology and Property Officer at OurCoop; a £1.6bn sales business created from the recent merger of Central Co-op, Midcounties Co-op and Chelmsford Co-op.

The business has 13,000 colleagues, one million active members and over 1,000 sites spanning food, travel, early years, funeral, utilities and investment property.

Butterfield-Mashoofi is an ACA fellow with a 15+ year retail career leading AI immersion and AI first strategies in her current role. She has held roles at Very, Burberry, Amazon and fractional board roles across start-up disruptors.

Butterfield-Mashoofi is an advocate for inclusion, community and development. She has been included in WiHTL DiR’s Women to Watch Index and a finalist for GENCFO Most Influential Female.