Daniel Chasle is a strategic data and analytics leader with two decades of experience driving transformative solutions across the retail, hospitality, and consumer goods sectors. Having operated at the CXO level within the UK’s largest organisations, Daniel specialises in data-led transformations that unlock sustainable growth, operational efficiency, and customer value.

 As Interim Chief Data Officer at New Look, a leading UK fashion retailer, Chasle has led a comprehensive data strategy to enhance decision-making and drive operational efficiencies across the end-to-end value chain. This includes supporting a £30m investment to accelerate digital growth, expand New Look’s proprietary Enterprise Data Platform, and embed data and AI across the business, enabling more personalised customer experiences, sharper decision-making, and optimised online performance.

 Previous roles include Co-Interim Chief Data Officer at a major health, beauty, and pharmacy retailer, where he helped establish a centralised Data Office, and Interim Chief Data Officer for the UK’s largest digital retailer, where he initiated the data-led transformation roadmap, delivering a modern Azure data platform and transforming the data operating model.