Romain Roulleau is responsible for leading all marketplace, retail media, e-commerce and innovation activity within the Kingfisher Group (owner of B&Q and Screwfix) and its banner brands. Prior to his current role, Roulleau spent five years as Chief Marketing, Digital & Customer Officer at Castorama, one of the leading home improvement retailers in France, driving the brand’s digital strategy and e-commerce growth.

He has also previously held a number of senior digital and e-commerce roles within the travel industry globally, over the course of more than a decade, including as Senior Vice President Digital & E-Commerce at AccorHotels, one of the world's largest hotel groups.