Vineta Bajaj joined Holland & Barrett as Group Chief Financial Officer in September 2025.
An experienced finance leader with deep expertise across digital, retail, and technology sectors, Vineta brings a proven track record in high-growth, multi-market businesses. Her vast experience spans the UK, Europe, US, and Asia and includes Ocado Group, the FTSE 100 online grocer and global technology provider, where she played a key role in major international deals, M&A and capital raises.
Prior to joining Holland & Barrett, she acted as Group CFO at Rohlik Group, a pan-European online grocery business operating across five countries, where she led the business through a turbulent time for online grocery, while achieving a $170m (£126m) capital raise, driving sustainable double digit revenue growth and strategic M&A.