Vic Peppiatt is a third-time founder and co-founder of Hey Savi, the UK's first agentic commerce platform for women's fashion with in-app checkout.

She previously founded creative agency The Pink Group before co-founding Phrasee, one of the earliest AI-powered SaaS companies, which she successfully exited in 2022. Recognised as Tech Entrepreneur of the Year by Management Today, Peppiatt now focuses on building technology that solves real-world friction at scale.