Thomas Valette is a senior advisor at Forte Group. His work focuses on growth and transformation in customer-facing businesses, bringing together commercial strategy, customer experience and omnichannel engagement.

With a background spanning sales, marketing, business development and digital transformation, Valette has built his career around understanding customer needs and translating them into better experiences and measurable business outcomes. He brings a business-first perspective to how organizations adopt new capabilities and turn them into real customer value.

As AI agents reshape how consumers discover information, make decisions and interact with organizations, Thomas brings the customer and commercial perspective: where AI can meaningfully improve CX, what drives customer trust and adoption, and how businesses determine whether AI-powered experiences are delivering real value.