Roy Avidor is the chief executive and co-founder of Cymbio, the leading sales channels automation platform helping brands scale digital sales across marketplaces, dropship, social and agentic commerce. Cymbio was acquired by PayPal in 2026.

With more than 20 years of experience in retail, wholesale, and eCommerce, Avidor is also a shareholder and board member of I.A. IL, an exclusive distributor of premium brands and the operator of the multi-brand retail chain Original's. Avidor holds an MBA with a major in Finance and has been a YPO member since 2012.