HGF is a leading UK and European intellectual property firm supporting retail legal teams as they navigate an increasingly complex and fast-moving landscape.

With leaner teams, tighter budgets and expanding responsibilities for legal teams, we deliver practical and pragmatic IP advice that protects brands and supports growth. Our experts help retailers manage evolving regulatory pressures, safeguard trademarks and designs, and combat lookalikes and counterfeits across multiple markets. Combining legal expertise with commercial insight, we work as an extension of in-house teams, providing clear, practical advice to help make informed decisions, reduce legal risk, and protect brand as your business and markets evolve.