Keeping it real: insights to protect your customers and brand in the age of GenAI

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Roundtable

From AI-generated product imagery and advertising to customer service chatbots, consumers are now encountering Gen-AI every time they shop, even if they aren’t fully aware of its use cases.

While the tech is boosting shopper experiences, it’s also presenting legal challenges that could jeopardise consumer trust and brand reputation. In this roundtable, we dive into the strategies legal teams should employ to ensure Gen-AI use is effective, ethical, transparent and compliant

We'll explore:

  • Transparency: Where does disclosure matter most? And how can legal leaders help cross-functional teams communicate clearly without hindering CX
  • Responsibility: What does ethical GenAI use look like, and what role can GCs play in ensuring its use isn’t misleading, biased or factually incorrect?
  • Reaction: How can legal teams lead a fast, brand-protective response when GenAI misfires?

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Speaker
Catriona Wolfende
Product and Innovation Director
Weightmans
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Sponsor